Turkey Hill Experience
Rebrand

Final Taste Lab Logo premiered in their location and on their website

My biggest project as a Turkey Hill Graphic Design Intern was, to assist in the graphic assets for the rebrand of their attraction in Columbia PA. I created a new brochure, coupon designs, vouchers, Photo Ops, signage and logos for the activities they offer.
The goal was a modernized look, a sleek, clean design that represented the direction the company was heading with their brand.

Turkey Hill Dairy

My main project for the rebrand was the Taste Lab Logo design. It began with sketches that resembled ice cream shapes, sprinkles, science droppers, lab equipment, graphics that translated to the activity that guests would be doing in the lab. I wanted it to be fun but clear and to the point, highlighting the laboratory/custom aspect.

After narrowing down the designs we liked, my creative director approved the direction and I mocked it up in Adobe Illustrator. Creating a sprinkle pattern and testing out fun graphic assets to accompany the typography.

This rounded, blocky, typography brings a fun vibe that entices the eye and is straight to the point. By this point in the process I am honing in detail and color.

The two finalists of our design process, the gradient added a colorful element, the sprinkles were carefully placed to create balance within the type. The logo with the “A” beaker is childlike and adds a creative graphic to draw guests into the experience.

When my internship and freelance work was completed the final logo was still in works but the final piece held elements of my design and is displayed in their Experience and on their website.